Familiarization (aka “fam”) trips are an effective way to introduce media and trade to a wine region and its producers. Like any organized tour, there are multiple moving parts and personalities. Every host wants things to run smoothly and produce tangible results. Here are some expert tips to make that happen.

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August 9, 2023

Hosting a Successful Media Fam Trip: Experts Weigh in on What Works

Hosted trips are about introducing your brand, building relationships and delivering a memorable experience for guests to share back home. By Melanie Young Familiarization (aka “fam”) trips are an effective […]

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