For consumers, algorithmic recommendations can dull the joy of wine. For wine brands and retailers, it means missing a critical connection with younger, multicultural shoppers — those who want relevance, not just another best-seller.

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June 13, 2025

Going Beyond the Algorithm: Rethinking Personalization in Wine

The future of wine lies in personalized, culturally relevant discovery powered by innovation. By Christy Serrato Can AI really know us better than we know

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