What does it take to build a healthy, profitable winery in today’s market?

The second annual State of Winery Health Report is here, offering a data-driven look at how wineries are navigating financial pressures, operational challenges, and cultural shifts across the industry.

Some Key Findings from This Year’s Report:

• Many wineries are thriving despite uncertainty: 80% report stable or growing sales, 82% are profitable or have a plan to get there within 1–2 years, and 82% rate their overall health as average or better.
• Leaders in tech adoption win big: Wineries embracing modern technology report higher health scores and are 50% more likely to see sales growth.
• Tracking profit margins remains a challenge: Only 38% know their per-product profit margins, despite 90% calculating production costs — but those that do are more likely to be profitable and in great health.
• Community involvement impacts the bottom line: Wineries engaged in their local communities are 3x more likely to be profitable and 3x more likely to report increasing sales.
• Culture & job satisfaction varies by role: 90% of leaders rate culture positively and 80% report high job satisfaction, while winemaking staff are least positive — only 58% rate culture favorably and 11% describe it as toxic.

Why This Matters

With two years of data, the report now tracks momentum and emerging trends. It paints a picture of an industry that is resilient but facing growing cost pressures and market uncertainty. For winery leaders, the benchmarks provide a practical way to compare performance, set priorities, and identify strategies proven to support long-term health.

👉🏼 Download the Full Report

The full 2025 State of Winery Health Report is available now, complete with detailed benchmarks, role-by-role perspectives, and recommendations any winery can apply.