When the estate winery Lakewood Vineyards found themselves with an especially abundant 2021 harvest and a vision to create an easy-drinking product with the pizzazz to compete with the seltzer crowd, they turned to their Waterloo Container sales team.

A solution for how Lakewood could offer an effervescent low-alcohol beverage with appeal to younger consumers would bubble up from our regular conversations with the winery.

A favorable price point would be important for Lakewood’s new product launch, and our team quickly identified a stock bottle option aligned with their goals: A pressure-rated 375 ml mini with a twist-off crown cap for their new ready-to-drink single serving Rosé spritzer.

Sidekick, which features the likeness of Fizzy the Australian shepherd, companion to Lakewood’s assistant winemaker, has become the top seller at their Wine Wagon, a by-the-glass mobile bar. Sidekick is also gaining market share in the New York City metro area.

For every bottle of Sidekick sold through the tasting room, a portion of the proceeds will benefit the Humane Society of Schuyler County, New York.

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