With the continuing decline of key metrics, the question most have is, “How long will this current market last?”

We'll tackle that question with a panel of industry experts and present findings from the SVB State of the US Wine Industry survey that can help guide vintners and growers through the current down cycle.

Please join us on Thursday, January 23, for a live, virtual event to review findings from our 2025 State of the US Wine Industry Report.

Our panel of industry leaders will share their thoughts on the surprising drivers of this stubborn downturn and discuss paths that may lead to a healthier, more resilient industry.

This year’s session will include the following topics:

• What can we apply from past supply imbalances?
• Which consumer segments have the most potential?
• When will declining wine sales bottom?
• Understanding the state of the production chain
• Successful approaches to new segments

Register here.

Speakers:

• Rob McMillan – EVP & Founder, Silicon Valley Bank Wine Division
• Kaleigh Theriault – Director of Thought Leadership, Beverage Alcohol Vertical, NielsenIQ
• Allison Smith Story – Co-Founder, Smith Story Wine Cellars
• Peter Yeung – Business Consultant to the Wine Industry