Flexibility and focus will be key this year, as the economic backdrop for wine sales has become murkier, and the grape market still looks long despite a short harvest in 2024.

The 2024 numbers are in, and they confirm that off-premise wine sales have not bottomed yet. They are descending at a slower rate, though, due mainly to improvement in the super-premium and luxury segments. Alternatively, the slump deepened in the direct-to-consumer (DtC) and on-premise channels.

The economy continues to sail along at a reasonable pace, and the labor market remains solid. But consumer sentiment, which has been treading water, took a dive in early 2025 due to intense uncertainty and negative inflation news.

The Spring 2025 Issue of Winescape includes:

• Breaks down the 2024 grape crush numbers by variety and region
• Lays out key factors for a recovery in the grape market
• Reviews wine sales data for 2024 and shares the outlook for 2025

Download the Spring 2025 Winescape