Strategic consolidation in Sonoma County positions the company for continued innovation and growth
Rack & Riddle, the leading custom sparkling wine producer in the United States, has announced a strategic facility realignment to strengthen long-term growth, increase efficiency, and accelerate innovation. The plans include developing a new Sparkling Innovation Park (SIP) embedded within its Healdsburg site, consolidating key operations into a single, world-class location. The Lodi facility, which was added as part of the acquisition of Weibel Family Winery in 2023, will be permanently relocated to Healdsburg. The Rack & Riddle Geyserville and Alexander Valley operations will not be impacted by this consolidation.
Sparkling wine continues to be the third largest wine type in the U.S., behind only Cabernet Sauvignon and Chardonnay, and sparkling wine is outperforming still wines in scanner data. Rack & Riddle has steadily innovated and grown along with market shifts and demands. This initiative reflects a broader effort to optimize and centralize the company’s physical footprint while supporting long-term operational strength in Sonoma County.
“As the sparkling wine category continues to introduce new offerings, we are intentionally evolving our business to ensure we remain the strongest partner for our winery and retail customers,” said Rack & Riddle CEO Jeff Tuttle. “This is about building the next chapter of Rack & Riddle — investing in innovation, scale and operational excellence, so we can continue to lead the sparkling category for decades to come.”
“All of us at Rack & Riddle are deeply grateful for the contributions of our team members based in Lodi. They have played an important role in our growth,” Tuttle added, stating that hands-on support in the form of resources and transition planning is being provided to affected employees to enable next steps in their careers.” Rack & Riddle also plans to add new roles at its Sonoma County operation in alignment with its expanding needs.
Rack & Riddle began as a small, specialized sparkling wine house focused on traditional Méthode Champenoise production 19 years ago. Over time, the company expanded to offer the full spectrum of sparkling wine methods — including Charmat, in-line carbonation and canned premium sparkling wines — growing into the largest custom sparkling wine producer in the United States.