Registration has opened for packXplore, a conference dedicated to helping wineries and wine brands discover and navigate the wide world of wine packaging. The in-person event will be held on Wednesday, May 25, 2022 at the Hyatt Regency Sonoma Wine Country, in Santa Rosa, CA and will feature experts, insiders, and case studies—exploring the intersection of Design, Innovation, Consumer Engagement, and Sustainability.
"Packaging is such an important element in the marketing of wine and while we talk about it a lot, it's not enough. It's a topic that's been underserved in our industry, and we felt compelled to address that with the launch of packXplore." - George Christie, President & CEO of Wine Industry Network
This year’s conference topics will include:
- Performance by Package Type; Emerging Trends in the Marketplace
- Breaking Glass Norms in Wine
- Creating a Consumer Experience with Wine Packaging
- Brand Evolution vs. Brand Revolution
In addition to the conference sessions, attendees have the opportunity to visit with exhibiting companies, enjoy a beautiful outdoor lunch prepared by the Hyatt Regency Chef, and have the opportunity to attend a special end-of-day networking social featuring local wines.
Registration for the event is now open and seating is limited.
**The first 100 people to register will receive an “early-bird” discount.**
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