Millotte discovered a huge wine event to be more optimistic and energetic than anticipated.

Vinexposium Wine Paris is supposed to happen in the middle of a difficult moment for wine.

• Consumption headwinds.
• Generational shifts.
• Distribution pressure.

I expected caution, maybe even fatigue.

What I found instead was energy.

Brighter halls. Open stands. Conversations flowing. At the end of the day, music started, cheese appeared, and business kept happening. Serious, yes... but human. Epicurean. Alive.

Optimism was not loud or naive.

But people were still investing, traveling, launching, meeting.

The industry is not retreating.

It is trying to adapt.

Get the full scoop from Outshinery founder, Laurie Millotte.