For the fourth consecutive year, four seasoned wine industry thought leaders return to examine the critical challenges and opportunities defining the wine landscape in 2026. Each panelist will share their most important predictions and trends that wineries need to understand to thrive in the year ahead.

This engaging panel discussion offers multiple perspectives on the forces shaping our industry, equipping you with practical insights to make informed decisions and capitalize on emerging opportunities throughout 2026.

Session Panel:

Chris Bitter, Senior Wine & Grape Analyst / Terrain

Philana Bouvier, President / Demeine Estates

Bourcard Nesin, Industry Analyst / Rabobank

Dale Stratton, Managing Director / Azur Associates

Moderator: Damien Wilson,
Faculty Director and Hamel Family Faculty Chair of Wine Business / Sonoma State University