First-ever MLB wine club features a diverse selection of wines, further solidifying the Giants’ connection to wine country
The San Francisco Giants today announced the Giants Wine Club in partnership with Sonoma County Winegrowers. Now available, the membership-based program features a series of premium Sonoma County wines and is a celebration of the club’s rich history, Northern California wine country and the iconic grape varieties of Sonoma County.
Giants Wine Club members will receive three releases each year, including six bottles from six different Sonoma County wineries, shipped in February, May and November. Memberships are available to California residents at Home Run or Grand Slam levels, differentiated by the grapes and wine pricing. Wine will be hand-selected by Giants and first-ever professional sports team Master Sommelier, Evan Goldstein – one of 279 Master Sommeliers worldwide who’s been voted twice into IntoWine.coms “Top 100 Most Influential People in the US Wine Industry”.
With this announcement, the Giants continue to underscore their commitment to providing fans with nothing like it experiences. Giants Wine Club members will receive exclusive benefits, including private wine tasting events, educational wine webinars with Evan Goldstein and Sonoma County winemakers and winegrowers and offerings at select Sonoma County wineries.
“We are thrilled to introduce the Giants Wine Club, showcasing the bounty of fine wines across Sonoma County,” said Steve Tseng, Senior Vice President of Partnerships at the San Francisco Giants. “This expanded partnership is a natural evolution as our fans are increasingly looking to experience local wine culture while enjoying a baseball game – whether at Oracle Park or at home.”
The Giants’ ballpark has long been known for providing an extensive assortment of world class wine, dating back to Opening Day 1977 at Candlestick Park when in-stadium wine service was first introduced to Major League Baseball fans. Today, Oracle Park features a dedicated wine bar on each level, California Wine Carts along the Promenade and View Levels and seven locations that offer wine on tap. In 2022, the Giants appointed Evan Goldstein as the organization's Master Sommelier, becoming the first-ever global professional sports team to add a Master Sommelier to its lineup.
“Wine, like baseball, is an experience – it creates and impacts memories and brings people together,” said Goldstein. “Many fans don’t know that wine and baseball can interact both inside and outside the ballpark. This is why I’m excited to help bring the Giants Wine Club to life, creating more unmatched experiences for Giants fans beyond Oracle Park and providing them with access to a premium selection of wines from the iconic Sonoma County.”
“Sonoma County wine and Giants baseball are a natural pairing—each rooted in tradition, passion and a love for bringing people together. That’s why we’re thrilled to expand our partnership with the San Francisco Giants through a first-of-its-kind wine club, featuring world-class wines from Sonoma County, created exclusively for Giants fans,” said Karissa Kruse, President and CEO of Sonoma County Winegrowers. “Both the Giants and Sonoma County Winegrowers are dedicated to crafting experiences that are distinctive, elevated and memorable. With the expertise of the first Master Sommelier in MLB curating the selections, this club is sure to captivate both devoted wine lovers and curious fans alike."