Healdsburg, CA, July 27, 2021—Wine Industry Network (WIN) announced today that it is launching packXplore—a new virtual conference focused on wine packaging. Dedicated to helping wineries and wine brands discover and navigate the wide world of wine packaging, the conference is set to feature experts, insiders, and case studies. Explore the intersection of Design Innovation, Engagement, and Sustainability in wine packaging.

The virtual conference will be broadcast on Wednesday, August 25th, from 9:00 a.m. – 12:00 p.m. Registration is free for wine industry professionals and opens today.

Topics include:

• Alternative Packaging by the Numbers
• Sustainability in Packaging Practice
• Driving Consumer Engagement 
• Exploring the Future of Interactive Packaging

“Packaging is such an important element in the marketing of wine and while we talk about it a lot, it’s not enough,” says George Christie, President and CEO of Wine Industry Network. “It’s a topic that’s been underserved in our industry, and we felt compelled to address that with the launch of packXplore. We’re incredibly excited to begin with a virtual event, but even more excited when we can be in person in 2022.” 

This is a free conference for the wine industry, interested professionals can register here: REGISTER.