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How can you drive value for out-of-city, out-of-state, or even out-of-country members who can’t take advantage of your member benefits? | WIA Expert Editorial by Zach Kamphuis, general manager, Commerce7
October 27, 2021

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An increase in wine club convenience equates to an increase in wine club members and membership retention. —Zach Kamphuis, general manager, Commerce7 Why should a consumer sign up for a wine club instead of just buying the wines ad-hoc? Traditionally, the added value of joining the wine club is the member benefits. Most member benefits, […]

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