When Catherine O’Hara died, we lost not only a tremendous actress, comedian and human, but also the greatest fictional wine pitchwoman in history, Moira Rose, the indelible matriarch of television’s Schitt’s Creek. - Sonoma County Winegrowers

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When Catherine O’Hara died, we lost not only a tremendous actress, comedian and human, but also the greatest fictional wine pitchwoman in history, Moira Rose, the indelible matriarch of television’s Schitt’s Creek.

February 25, 2026

Moira Rose, the Patron Saint of Wine Ads - Sonoma County Winegrowers

A look back at legendary wine advertising, from Schitt’s Creek’s Moira Rose to Paul Masson, Gallo, and modern winery TV campaigns.

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Sonoma County Winegrowers

Sonoma County Winegrowers

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