Event Type: Webinar
Location: Online
Date: 4/2/2026
Wine tourism is evolving quickly. Today’s visitors do not start their journey with a road trip or a winery map. They begin online. Through social discovery, digital research, peer recommendations, and regional storytelling.
At the same time, expectations for hospitality have changed. Travelers expect seamless booking, personalized experiences, and meaningful follow-up after their visit.
The New Buyer Journey: Redefining Wine Tourism in a Digital World
Thursday, April 2nd | 10am PST | Online
Join us for the April Vantage Industry Summit as we explore how the modern buyer journey is reshaping wine tourism and what wineries can do to stay visible, competitive, and connected.
Together we will explore how the modern wine tourism journey unfolds and where wineries can create the most impact.
Topics include:
- How travelers discover wineries through social media, search, and regional storytelling
- The growing role of reviews, tourism boards, and concierge recommendations
- Why regional partnerships between wineries, hotels, restaurants, and tour operators matter more than ever
- How shareable experiences influence visitation and word-of-mouth marketing
- The role technology plays in creating seamless reservations and guest experiences
- How wineries can turn a single visit into a long-term relationship through thoughtful follow-up
We will also introduce a practical Tourism Reset Framework wineries can use to improve discoverability, strengthen partnerships, and convert visitors into loyal customers.
Sign Up Here - The New Buyer Journey Industry Summit