SMS Wine Marketing Reaches New Milestone
35X Better than Email
2022 was an exciting year for wine marketers using text messaging to stay in touch with their customers!
First, telecom providers changed their rules about alcohol marketing. Then, many popular text vendors abandoned the industry, leaving hundreds of wineries and breweries searching for new SMS partners.
But despite these challenges, alcohol merchants texting their opt-in customers in 2022 were richly rewarded with record-breaking sales and marketing results, according to our latest 2023 VinQuest™ SMS Wine Marketing Report.
Our analysis is based on the performance of over 300 SMS messaging campaigns sent to more than 100,000 opt-in wine and beer consumers in 2022. For comparison, this report also incorporates the results of millions of wine marketing emails sent to consumers in 2022.
The results we found were game-changing...
When you read our complimentary 2023 VinQuest™ SMS Wine Marketing Report, you'll also learn:
- 2023 benchmarks for SMS wine marketing open & click-thru rates
- Best practices for growing SMS lists, sending campaigns, and managing 2-way texting
- Our predictions on the future of SMS wine marketing in 2023
We hope the benchmarks and practices we've shared in this report will help your wine business profit from SMS messaging in 2023.
Happy Selling!