Wine Industry Sales Education (WISE), the leading provider of Direct-to-Consumer (DTC) sales education, leadership coaching, and certification for the wine industry, today announced the launch of WISE Public Speaking Pathways, a new suite of live, practice-based public speaking courses developed in partnership with Clear Communication Academy (CCA).
Designed specifically for winery professionals, WISE Public Speaking Pathways delivers role-based communication training across every level of the organization, from frontline tasting room staff building confidence with guests, to managers and winemakers representing the winery publicly, to executives speaking with influence and authority.
With both live Zoom and in-person options, the program offers flexible access for individuals and organizations to select the experience that best aligns with their goals, team structure, and growth initiatives.
“Strong communication is not a ‘nice to have’ in today’s DTC environment. It is foundational to sales, brand, and long-term customer relationships,” said Lesley Berglund, Co-Founder of WISE. “Whether it’s a tasting room conversation, a winemaker dinner, or a leadership presentation, wineries need a consistent, compelling brand message delivered with confidence at every level. This partnership allows us to equip teams, from frontline to executive leadership, with the skills to communicate with clarity, authenticity, and impact.”
The curriculum blends WISE’s proven sales and hospitality frameworks with CCA’s globally recognized communication methodology, creating a highly practical, immersive learning experience grounded in real winery scenarios.
WISE is launching the pathway with two core courses:
WISE #120: Public Speaking Fundamentals
Designed for frontline winery staff, this program focuses on the core skills of clear and confident communication. Participants learn how to structure messages, speak comfortably with guests, and deliver engaging explanations of wines, tastings, and experiences. Through guided practice and feedback, participants develop the confidence to represent their winery with clarity and professionalism.
WISE #221: Public Speaking for Managers
Managers and supervisors often serve as the bridge between the winery team and the public. This program expands foundational speaking skills with a focus on storytelling, helping managers communicate the winery’s story, philosophy, and experiences in ways that resonate with guests, partners, and industry audiences. Participants learn how to deliver clear messages, tell meaningful stories, and speak with confidence in leadership situations.
Additional courses, including an in-person advanced workshop and a program designed specifically for winemakers, will be introduced throughout the year, further expanding the pathway to meet the evolving communication needs of winery teams.
Clear Communication Academy (CCA) brings a proven, globally recognized approach to communication that focuses on clarity, connection, and impact. Led by founder LaQuita Cleare—a seasoned communication strategist, keynote speaker, and former media professional—CCA combines psychology, performance, and Hollywood storytelling techniques to help professionals communicate with intention, strengthen credibility, and inspire action. Drawing on decades of experience working with executives, entrepreneurs, and global teams, CCA’s approach emphasizes real-world application in high-stakes moments, powered by CCA’s proprietary Engagement Code™ a methodology designed to turn communication into meaningful audience engagement. As she shares, “What excites me most about this partnership with WISE is helping wine professionals translate their expertise into communication that truly connects—whether sharing the stories behind their wines or speaking in ways that engage and inspire audiences.”
WISE Public Speaking Pathways reinforces a critical industry need: transforming everyday communication moments into opportunities to build connection, strengthen brand, and drive measurable DTC outcomes.
Courses within the WISE Public Speaking Pathway are now open for enrollment, however, spots are limited. Register now for WISE #221 (beginning April 28) or WISE #120 (beginning May 14) to equip your team with the communication skills that directly impact sales, club growth, and long-term customer relationships.
About Wine Industry Sales Education (WISE)
Wine Industry Sales Education (WISE) is the leading provider of Direct-to-Consumer (DTC) sales training, leadership development, and certification for the wine industry. Through live courses, coaching, and Mystery Shopping programs, WISE helps wineries build strong leaders, healthy teams, and successful businesses.
About Clear Communication Academy (CCA)
Clear Communication Academy (CCA) is a global communication and storytelling training company helping professionals communicate with clarity, confidence, and impact. Through a unique blend of psychology, performance, and storytelling techniques, CCA equips individuals and organizations to connect with audiences and inspire action.