WIN EXPO Conference Focus: Winery Sales & Marketing

Session Topics: DTC Communication Mix, Distributor Relations, and Utilizing
In-Market Events.

Registration is open for the 12th annual North Coast Wine Industry Trade Show & Conference (WIN Expo), the largest wine industry trade event focused exclusively on the North Coast - the most prominent wine region in the United States.

The event’s educational conference program includes all the major sectors of the industry covering winemaking & production, sales & marketing, vineyard operations, and business strategy & leadership. 

This year's Sales & Marketing track will discuss Crafting the Ideal DTC Communication Mix, Fostering Distributor Relations, and Utilizing In-Market Events to Capture New Audiences:

Blend Your Outreach Too: Crafting the Ideal DTC Communication Mix

In the increasingly competitive world of DTC wine sales, many brands struggle to cut through the noise and make meaningful connections with their customers. As consumers become more selective about how they interact with brands it’s essential for DTC wine professionals to adopt a smart, personalized communication strategy that reaches their audience. This session is designed to... Read More

Distributor Relations: Controlling Your Brands Destiny

In the increasingly competitive wine industry, many wineries struggle with maintaining strong relationships with their distributors and without fostering a deeper, collaborative relationship, wineries miss out on valuable market insights, weakened brand control, and reduced profitability. To succeed, wineries must shift their mindset to view distributors as partners with shared goals and mutual benefits. This session ... Read More

Utilizing In-Market Events to Capture New Audiences

In today’s saturated wine market, wineries often struggle to stand out and create meaningful connections with consumers. Traditional marketing tactics may no longer yield the same results, leaving brands searching for more direct and impactful ways to engage their audience. This session explores event types like pop-up tastings and... Read More

CLICK HERE to view the full program and speaker line-up