From sustainable acreages to diversity in teams and leaders, consumers are increasingly rewarding wineries that walk the walk on sustainability. Of the 80 million American adults who drink wine, younger (Ages 21-39), more multicultural consumers are the largest segment of the high-end wine market. They might not purchase in large quantities, but they look for quality and are willing to trade up for sustainability.
These same Millennials now consume wine at higher rates than Baby Boomers-and spend on average over $65 per bottle. For these consumers, it's not just about the glass-it's also about what your business values and how your wine is produced, from eco-friendly farming to packaging to your overall carbon footprint. At WinePak, we know there are a lot of moving parts and careful choices involved in becoming a more sustainable business. We're focused on helping wineries big and small lower your carbon footprint and showcase your commitment to sustainability.