The countdown to the biggest shopping weekend is on! Elevate your winery's presence this Black Friday & Cyber Monday with our checklist:

💲 Discounts: Define your discounts for both Black Friday and Cyber Monday. Are you using the same promotions or offering different deals each day?

🖼 Creative Assets: Finalize your marketing materials. Eye-catching visuals and subject lines are key to grabbing attention, especially on this retail holiday. 

🌐 Website Prep: Ensure your website is a seamless shopping experience. Highlight Black Friday and Cyber Monday deals prominently with banners, popups, and dedicated landing pages. Optimize for mobile users and streamline the checkout process.

🌟 VIP Early Access: Reward your most loyal customers and wine club members with exclusive early access. Build excitement and make them feel appreciated!

📬 Email Scheduling: Plan your email campaigns strategically. Send email reminders leading up to Black Friday and Cyber Monday. Include sneak peeks and exclusive content to keep your audience engaged. On Black Friday and Cyber Monday, send a morning email and then an evening follow-up to remind those who haven't taken advantage yet. 

🗣 Segment Your Emails: Personalize your emails based on customer segments. Send different messages to your wine club members, one-time purchasers, and new subscribers. 

📱 Social Media: Share teaser posts, behind-the-scenes peeks, and countdowns. 

⏰ Countdown Clock: Feature a countdown clock on your website. Create a sense of urgency and remind your audience when the deals will go live.

📧 Email Sign-Up: Remind website, tasting room visitors, and social media followers of the value of being on your email list. Emphasize that email subscribers get the first access to these amazing promos. Have an easy email sign-up process.

🎁 Weekend Promos: Keep the weekend in between Black Friday and Cyber Monday engaging with alternative promotions. Offer flash sales, hourly discounts, or limited-time bundles to keep your audience hooked and excited for what's next.

📞 Customer Support Plan: Anticipate higher customer inquiries and be ready to provide excellent support. Communicate your holiday hours, shipping timelines, and response times.

🥂 Post Cyber Monday Offers: Extend the excitement beyond Cyber Monday. Consider a post-event offer for those who may have missed out or are still in the holiday shopping spirit. Keep the momentum going!

📈 Measure and Analyze: After the dust settles, analyze the performance of your promotions. What worked well? What could be improved? Use these insights to refine your strategy for the next big event.

🍇 Ready to Elevate Your Winery's DtC? Discover how Corksy can help you Sell More Wine!