At a recent event hosted by Jackson Family Wines, top voices from across the trade reinforced the urgency of the effort, emphasizing that Come Over October isn’t just a seasonal promotion—it’s a strategic counterbalance to the wine industry’s most pressing headwinds.

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June 12, 2025

With generational shifts, health trends, and market saturation testing the resilience of the U.S. wine industry, leaders are doubling down on unity,