Congratulations to Dr. Liz Thach, MW on being named one of Wine's Most Inspiring People. As California's first woman Master of Wine and current President of the Wine Market Council, she's leading critical research into consumer behavior—including the surprising finding that 30% of wine drinkers don't actually like the taste. Her career spans Fortune 500 companies, 23 years teaching global wine business, nine published books, and groundbreaking consumer insights that are shaping wine's future.

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March 20, 2026

Serving the Wine Industry Through Education, Research and Communication Dr. Liz Thach MW is the seventh woman in the United States and first in California