eCELLAR's The Pulse: Making the Most of the Tasting Room Visit with Liz Mercer

Date: April 22, 2026
Time: 10:00 AM to 11:00 AM PT
Registration: https://us06web.zoom.us/webinar/register/WN_D2JERMtnSdWzc0gkAaas4Q

In the first session of this two part series, Beyond the Tasting Room, we explored how wineries are generating revenue beyond the tasting room and adapting to evolving consumer behavior.

In Part Two, Making the Most of the Tasting Room Visit, we bring the focus back to where many of the industry’s most important customer relationships begin.

We welcome back Liz Mercer, Partner at WISE, for a practical conversation on how wineries can maximize the impact of every tasting room visit. Drawing on industry data and her experience working closely with wineries, Liz will share what today’s top performing tasting rooms are doing differently. From creating more meaningful guest interactions to improving conversion, retention, and long term customer relationships, this session will highlight strategies wineries can apply right away.

Together, we will look at the full guest journey. How visitors experience your brand, how staff engagement influences outcomes, and how wineries can turn a single tasting room visit into a lasting relationship.

If you are looking to get more value from the traffic you already have and ensure every tasting room interaction counts, this conversation will provide the framework to help you do just that.