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Selling wine online isn’t all that different from online dating. Your image is your first impression. What seems like a simple Bottle Shot is actually a decision-making magnet, exactly like a profile picture.
Dating website OkCupid offered a report on the influence of profile pictures versus written text. The bottom line was this: the image drives 90% of perception. This is because people are visual creatures (and when we say creatures, we mean that in the kindest way)!
Just like that perfect pout in a profile pic, the perfect Bottle Shot will get people to linger longer and hopefully decide: yep, that’s a wine I want to buy.
Also as in online dating, there is little room for error. People move with speed, rejecting what doesn’t win them over immediately. And it’s a cluttered market: lots of wine to choose from, lots of bottles that don’t speak for themselves.
It's a Date! is our brand new romantic Lifestyle Image collection, just in time for Valentine's Day.
These images set a scene that evokes time together, romance, weekends away, and personal indulgence. Use this collection to tell a unique story about how your wine really is THE essential element for intimate and romantic moments.
Wine bottle photography with glare, reflections, outdated vintages, or weird lighting is like posting your profile image just after eating Oreos or with a mud mask on your face—it’s a bad idea and it won’t earn those clicks.
A team of neuroscientists from MIT recently discovered that the human brain can process images that the eye has only seen for as little as 13 milliseconds. This means that you could lose customers fast, if the images you offer aren’t pleasing.
Instead, get professional wine photography—Bottle Shots, Lifestyle Images, Product Videos, and more—all online, on your budget and schedule. Being irresistible is not out of reach. In fact, it’s only a swipe away.