For more than three decades, Bergin Screen Printing and Etching has set the standard for etched wine bottle decoration. While the bottles themselves have been widely showcased, the meticulous craftsmanship behind them has remained largely unseen, traditionally kept behind workshop doors in Napa Valley.
Until now.
“As wineries face evolving consumer expectations, the need to provide more compelling reasons to visit has never been greater. We’ve seen our clients actively seeking new ways to innovate, attract guests, and stand out. That’s where this idea started to take shape.” says Savannah Bergin, Director of Operations.
With the launch of Bespoke by Bergin, a new chapter in wine hospitality begins, one that brings a legacy craft into the moment and invites guests to become part of it.
At its core, Bespoke introduces a new approach to brand expression in wine, one that extends beyond the finished product and into immersive wine experiences. Rather than simply observing the final bottle, guests are invited into the creative process, engaging with the craft, the story, and the brand in real time.
Traditionally, the role of the decorator ends when the bottle leaves production. Bespoke changes that.
Through a curated set of offerings, including live bottle painting, hands-on art experiences, and custom large-format wine bottles, Bergin brings the packaging back into the moment. The bottle is no longer just a vessel. It becomes part of the experience itself.
From Watching the Art to Becoming Part of It
These immersive wine experiences are offered in two distinct formats: Live Painting and Brush to Bottle, each designed to create a different kind of connection during winery events and client engagement.
Live Painting offers a visually captivating activation, where a skilled Bergin artist recreates a winery’s label directly onto a large-format bottle in real time. As the artwork unfolds, it becomes a focal point, drawing guests in as they taste, socialize, and engage with the story behind the wine. For those who choose, the experience can become interactive, inviting guests to contribute to the piece themselves.
For a more hands-on approach, Brush to Bottle invites guests beyond observation and into creation. In this intimate instructor-led wine experience, participants paint directly onto pre-etched bottles, guided by the winery’s story and a curated tasting. The experience is intentionally paced to complement the wine itself, enhancing, rather than distracting from the moment.
“This idea traces back to one of my earliest memories when I was six and my dad brought etched bottles into my classroom,” Savannah Bergin shares. “It was my first real exposure to what my family does. We each painted a bottle, and I remember how immediate the connection was, it felt completely different from a typical art project. That moment stayed with me. Years later, I realized that if something that simple could create such a lasting impression, it could resonate in the same way with our clients and their guests, just in a more refined, intentional setting.”
The result is more than an activity, it’s a personalized keepsake that captures the experience, the setting, and the story behind the wine.
Select Bespoke experiences, including Brush to Bottle, are reserved for Bergin’s winery partners, designed as an extension of long-standing relationships rather than a widely available service.
A Lasting Impression
As wineries continue to look for new ways to attract and retain their audiences, expectations have shifted. Guests are no longer just looking for wine tastings; they’re seeking meaningful winery experiences that create lasting connections.
Bespoke by Bergin responds to that shift by transforming a familiar element - the bottle - into a point of interaction, storytelling, and memory. It allows wineries to extend their brand beyond the pour and into something more lasting.
Beyond immersive experiences, Bespoke also includes additional offerings designed to elevate every touchpoint of the winery journey, from custom wine bottles created for milestone moments to refined packaging enhancements that transform each piece into a display-worthy statement.
To discover how these bespoke wine experiences and custom bottle designs can be brought to life, visit the Bergin website and explore the full Bespoke Collection.
