How do consumers choose between dozens of brands of beer or wine in a supermarket? Most typically go for the labels that catch their eye. But sometimes you need more information than the manufacturer can fit onto a small label.

Sure, you can pull your phone and Google each product that smiles at you from the shelves. But that’s quite time-consuming. We’ve got some good news for both buyers and brands who strive to fit in a lot of information on their labels without using 8pt font: QR codes are back, and this time it seems like they’re here to stay.

Didn’t catch them when they were first popular 10 years ago? Here’s a quick refresher.