Our routines have been rocked and our concepts of celebrating turned on its' head! "How do I keep my businesses relevant?" begs an answer...if not multiple.
Wine Marketing Professionals agree, now is NOT the time to slash prices, but to innovate while offering more value to your customer:
Include a Custom Wine Accessory with Virtual Tasting Kit
Add a Gift-With-Purchase with Increased Order
Take a Walk in the Vineyards with the Winery Dog
Create Connection by setting up Group Tastings with other Club Members
Curate and Ship a Locally-Grown Picnic Basket including Food Vendors from your town
Creativity in your approach will be rewarded if the offer is genuine and reminds your customer of the wine that they fell in love with originally.
McCay Cellars in Lodi, California may have closed their doors to in-person tastings for now, but they have continued their Cantina Days in full-force. The ultimate in Curbside Pick-up, local customers drive up with their empty 750ml Wine Growlers and request a fill-up of the current vintage of Red, White or Rose! McCay has successful pivoted simply by continuing to be the brand that their customers know & trust.
TopNest Designs is your source for custom and functional wine-related products. If you provide us with your quantity, budget, delivery date and logo, we will send a free proposal along with digital mock-up. Email works, but in the interest of connection-during-quarantine, feel free to call me at 707-695-1306.
Here's to working together to find custom solutions that promote your brand!
Owner