When Alysa Seeland founded FOND Bone Broth, she did it with a personal purpose and mission. FOND products are carefully crafted—with every ingredient, process, and packaging material meticulously chosen with branding, sustainability, and usability in mind.
FOND makes ready-to-sip, organic chicken and beef bone broth tonics that combine pasture-raised protein with fresh herbs and botanicals to nourish the body and delight the palate.
The female-founded, female-led company is at a pivotal point in the brand’s trajectory. FOND recently capped a momentous year of milestones by becoming the fastest growing shelf-stable brand in the natural bone broth category. In 2021, the company introduced a new line of organic pasture-raised beef bone broths, launched four additional SKUs, and grew its retail presence from 800 to 1,700 stores. According to SPINS, a wellness-focused data company and advocate for the Natural Products Industry, FOND was the number two brand driving growth in the natural bone broth category, which saw a 56% YoY increase in 2021 as well.