SIP Certified is stepping into 2026 with a refreshed brand and redesigned website aimed at making sustainably produced wines easier for consumers to recognize and find.
The updated visual identity and digital experience strengthen the connection between certified winegrowers and today’s sustainability-minded wine buyers—while maintaining the independent, science-based standards that have defined the program for decades.
Research shows that 64% of consumers rank environmental sustainability as a top buying factor. As interest in responsible farming and “better-for-you” products continues to grow, wine buyers are paying closer attention to how their wine is produced.
“Buyers are looking more closely at how their wine is grown and produced,” said Beth Vukmanic, Executive Director of Vineyard Team, the parent organization of SIP Certified.
“SIP Certified has always represented accountability and science-backed standards. This update ensures that commitment is clear and recognizable.”
Research-Informed Evolution
To guide the update, SIP Certified partnered with Likely Story Strategies to better understand how wine buyers evaluate sustainability claims.
The research highlighted three key drivers influencing purchasing decisions:
- Consumers want to know the story behind the bottle
- Independent certification builds trust, especially in digital environments
- Environmentally responsible wines stand out in a crowded marketplace
The refreshed identity responds with clearer messaging, updated visuals, and a streamlined digital experience built for how consumers discover and research wine today.
The New SIPCertified.org — Now Live
The redesigned SIPCertified.org brings together brand discovery, education, and program resources in one central hub for both wine drinkers and industry professionals.
New features include:
- Wine Finder — Locate SIP Certified wines by region or brand
- Real Sustainable Stories — Meet the growers and winemakers behind the seal
- Impact Statistics — See measurable outcomes of certified practices
- Certification Information — Resources for vineyards and wineries exploring certification
Same Standards. Stronger Presence.
While the look has evolved, SIP Certified’s foundation remains unchanged. The program continues to verify environmental stewardship, social responsibility, and economic viability through independent evaluation aligned with current science and industry innovation.
With its refreshed identity and website now live, SIP Certified reinforces its role as a leading benchmark for sustainable winegrowing—helping consumers quickly identify wines produced with care for people and the planet.
Explore the new site: SIPCertified.org