Wine Industry Network (WIN) hosted the 13th Annual North Coast Wine Industry Trade Show & Conference (WIN Expo) at the Sonoma County Fairgrounds and Event Center on Thursday, December 4.

The WIN Expo, the largest trade show and conference focused on the North Coast Wine Industry, featured 12 conference sessions focused on Strategy & Leadership, Winemaking, Sales & Marketing and Vineyard & Growers. All four tracks presented interactive sessions to facilitate greater subject immersion, insights and value for the attendees, as expert panels of industry thought leaders and innovators shared their ideas, information and predictions to help attendees better prepare for the coming year.

The event featured a trade show that hosted nearly 250 exhibitors showcasing cutting-edge products and services available including 20+ new innovative companies. In addition, the event features educational conference sessions, as well as additional attendee attractions such as an outdoor equipment showcase, afternoon networking social, trial wine-tasting stations and showcasing the 2025 WINnovation Award winners.

“Despite the obvious challenges our industry has faced in 2025, this year’s Expo had an undeniable sense of optimism,” said Wine Industry Network President & CEO George Christie. “You could feel it in the conversations and see it in the energy on the trade show floor. There seemed to be a shared belief that the worst is behind us and that we’re turning a corner—cautiously, but confidently. I feel the same way and I’m looking forward to seeing what 2026 has in store for the wine industry.”

The 14th Annual WIN Expo will return December 3, 2026. For more information, go to: wineindustryexpo.com.