We are certainly living in different times—times that are difficult to predict and even harder to plan for. Challenges originating far outside our professional world are quickly impacting our day-to-day operations and, ultimately, your business.
Throughout 2026, suppliers across the industry have faced significant disruption, and those challenges have inevitably flowed downstream to our valued wine and spirits customers. While none of us welcome this level of uncertainty, it is also not entirely unexpected given the global environment we’re operating in.
Recently, the Wine Industry Network published a timely and insightful article that underscores the importance of preparation. The message is clear: we must plan ahead, secure what we can, and remain ready for continued volatility. Duties, tariffs, currency fluctuations, transportation challenges, and unexpected fees are all contributing to rising costs—and the reality is, no one can predict what will come next.
What we can do is remain transparent about the steps we’re taking to manage these pressures and minimize their impact wherever possible.
We’ve weathered supply chain disruptions before. In 2022, shipping costs surged to nearly six times their normal levels. While we saw some relief in 2025, costs have still not returned to pre-2022 levels. Today, transportation remains complex and deeply interconnected on a global scale. Even domestic products rely on international inputs—whether through energy, raw materials, or component parts.
As highlighted in the recent The Drinks Journal article (March 19, 2026), logistics provider Kuehne+Nagel confirmed ongoing disruptions:
“With certain air and sea routes restricted or being rerouted, carriers are extending transit times,” said Horst Mueller, global head of VinLog.
The article further notes that additional surcharges are emerging due to challenges such as rising fuel costs, extended shipping routes, and increased energy demands. These factors are placing significant pressure on supply chains, particularly for routes tied to affected regions. While logistics providers are working to mitigate disruptions through alternative routing and close coordination with partners, delays and cost increases remain a reality.
Importantly, the impact extends beyond wine. Beer prices are also expected to rise due to global geopolitical tensions, including the ongoing Iran conflict. As Molly Monks of Parker Walsh explains:
“Those increases then move through to pubs and bars, which are also highly exposed to rising energy costs through heating, lighting, and refrigeration. Because margins are already tight across the sector, it does not take long for those pressures to translate into higher prices at the bar.”
What This Means For You
So, what does all of this mean for you, our valued customer?
It means flexibility will be key. We encourage you to:
- Work strategically with existing inventory
- Plan ahead where possible
- Remain open to alternative options
Most importantly, trust that we are actively working behind the scenes to stabilize supply and manage costs as effectively as we can.
Our goal is simple: to help ensure that, despite today’s challenges, we can all look forward to enjoying a great glass of wine or a well-made cocktail in more predictable—and more pleasant—days ahead.
Ready to fortify your supply chain? Reach out for a strategic consultation or discuss our current inventory options today by contacting us at sales@globalpackage.net or +1 707 224-5670.