The Wine Sales Symposium is an in-person event dedicated to providing actionable insights, expert advice, and industry predictions for wineries looking to grow sales and profits.

This year’s program will kick off with an in-depth look at how the wine category is performing overall and what the key indicators could mean for sales in the near future. Sessions will explore how AI is influencing which wines get discovered and sold, how top-performing wineries are turning wine club churn into long-term retention, how visitation is being redefined through identity and experience, and how producers and sales leaders are adapting to distribution shifts and economic pressure.

With a focus on data-driven decision-making, consumer behavior, and sales optimization, the symposium offers practical takeaways that wineries can implement immediately. Whether it’s enhancing guest experiences, improving customer retention, or leveraging new marketing channels, this event is designed to help wineries thrive in an evolving industry.