Registration is now open for the 9th annual Wine Industry Expo (WIN Expo) and this year's educational conference sessions will include fifteen comprehensive workshops focusing on four main tracks: Winemaking & Production, Business Strategy & Leadership, Vineyard & Growers, and Sales & Marketing.

The Sales & Marketing track, sponsored by Redchirp, will feature interactive sessions that will tackle the topics of winery branding, digital marketing, wine clubs, and mobile eCommerce.

Exploring the Impact of Omnichannel Marketing on Building Brand Connections

Omnichannel strategy is the practice of promoting your brand across multiple communication avenues, with the goal to create a comprehensive and seamless experience for your customer. From online interaction to brick-and-mortar experience, to dinner table presence, having a clear and authentic brand connection for consumers is key for the success of your business. Within the last year, dramatic shifts in consumer purchasing behavior have elevated the importance of creating a recognizable brand identity; retailers and marketers have had to adapt quickly in order to continue delivering an engaging customer experience that not only reaches new customers but remains relevant to the most loyal ones.

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Sales & Marketing Track: Session 1

Exceeding the Expectations of Digital Natives

Young Millennials and adult GenZs have officially entered the wine consumer category and wineries are grappling with how to reach these "digital natives." In order to thrive in the new digital-driven age, wineries must break out of the box of stale social feed posts, eBlasts, and Search Engine Marketing, and rethink their DTC channels to focus on experience-driven consumer engagement. Learn how some wineries are pioneering this effort with mobile experiences while engaging up-and-coming wine enthusiasts beyond the tasting room.

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Sales & Marketing Track: Session 2

The Evolution of the Wine Club: Exploring Modern Subscription Models

A new generation of wine consumers has entered the market and the world of wine clubs is evolving from the status quo. With these changes in expectations and needs, wineries are struggling to sign up new members and retain existing members with the standard wine club structure. More and more wineries are moving towards user-choice clubs to offer customers flexibility—but is this enough to keep up with consumers' rising expectations? This session, presented by Commerce7, will explore the current landscape of wine clubs and modern subscriptions, what top-performing wineries are doing to retain members, and how wineries can leverage industry and consumer trends to ultimately modernize and grow their club.

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Sales & Marketing Track: Session 3

Mobile E-Commerce - The New Must-Have in DTC

Maintaining a quality website is a given for wine producers; however, it wasn’t until the lockdown of 2020 that wineries were forced to lean on their online stores at a level they never had before. Now, there's no turning back, as the expectations of consumers continue to fuel remarkable wine e-commerce growth. Now it is time for wineries to start proactively looking at the benefits of e-commerce and mobile commerce to enhance your DTC sales. Join this panel of experts to learn how mobile commerce is the new must-have DTC channel, and how the mobile experience can help them achieve sustainable business growth in the digital age for wine.

Learn more about the speakers and details for this session.
Sales & Marketing Track: Session 4

**The first 100 people to register will receive an “early-bird” discount**