Join us in Santa Rosa, CA, on May 16, 2024, for a one-day event focused on delivering insights, advice and predictions from industry experts to wineries looking to grow sales and/or profits.

This year's program includes sesisons on navigating the wholesale channel and strategies for thriving in this competitive environment. Moreover, attendees can expect two data-focused sessions offering an extensive analysis of the wine industry's current status, invaluable insights into consumer demographics, motivations, and behaviors, and the pivotal role of data-driven decision-making in gaining a competitive advantage and securing sustained growth. The conference will also cover customer communication best practices, converting website traffic into revenue, wine club retention strategies and more.

In addition to the conference sessions, attendees have the opportunity to visit with exhibiting companies, enjoy a beautiful outdoor lunch prepared by the Hyatt Regency Chef, and have the opportunity to attend a special end-of-day networking social featuring local wines. A new addition to this year’s event will be the presentation of winners of the Wine Marketing Awards.