Michigan-based boutique wine brand brings its signature Gewürztraminer and curated tasting experiences to Illinois, DC, Maryland, and California
Traverse City, MI and SAN JOSE, CA — April 9, 2026 — BeOnePassion, a Michigan-based boutique wine brand known for its vibrant Gewürztraminer and experience-driven approach to wine, today announced it has selected LibDib as its distribution partner to expand into four new markets: Illinois, Washington, DC, Maryland, and California, alongside its home market of Michigan.
This expansion marks a significant milestone for BeOnePassion as it introduces its wines to a broader audience of buyers and consumers who value premium wines as part of a social, curated lifestyle experience where storytelling, aesthetics, and connection are as important as what’s in the glass.
At the center of the launch is BeOnePassion’s signature Gewürztraminer, produced in Michigan’s renowned Old Mission Peninsula. The wine is already gaining traction among wine lovers seeking both quality and a deeper sense of connection through shared experiences.
“BeOnePassion was created to bring people together,” said LaToya Flint, Owner of BeOnePassion. “After years in healthcare, I wanted to create something that fosters joy, connection, and memorable moments. Expanding into these markets with LibDib allows us to share our story and our wine with communities that appreciate not just the product, but the experience behind it.”
Through LibDib’s modern distribution platform, BeOnePassion will be available to restaurants, bars, and retailers across the newly added markets, enabling streamlined ordering and direct access for buyers seeking emerging, boutique brands.
“Today’s buyers are looking for more than just a wine. They are looking for a story, a point of view, and a connection to the Maker,” said Cheryl Durzy, CEO and Founder of LibDib. “BeOnePassion delivers on all fronts, and we’re excited to support their growth as they introduce their wines to new audiences.”
In addition to distribution, BeOnePassion plans to continue building its brand through curated tasting experiences and lifestyle-driven activations designed to deepen engagement and foster community around the brand.
About BeOnePassion
BeOnePassion is a Michigan-based boutique wine brand founded on the belief that wine should bring people together through inclusive, meaningful experiences. Its signature Gewürztraminer, produced in Michigan’s Old Mission Peninsula, reflects both quality craftsmanship and a commitment to connection. Founded by LaToya Flint, a WSET Level 2 certified wine enthusiast and former registered nurse, BeOnePassion blends storytelling, lifestyle, and wine to create memorable shared moments.
Learn more at BeOnePassion or visit https://beonepassion.com/
About LibDib
LibDib, LLC is a licensed wholesale alcohol distributor and technology innovator, offering a compliant three-tier distribution platform for wine and spirits makers of all sizes. LibDib simplifies the buying and selling experience. Learn more at LibDib.com.