The Spring 2024 issue of "Winescape," a new wine industry report series from Terrain and American AgCredit, presents key takeaways from the preliminary California Grape Crush Report.

First, the California grape market is structurally oversupplied. "Acreage will almost certainly need to be removed," author Chris Bitter writes. "The question is not if, but what and where."

Another key takeaway is that Sauvignon Blanc is at risk of becoming overplanted. "Caution is advised in planting new acreage or replanting to this variety without a contract in hand," Chris adds.

And in an important takeaway for all growers, Chris states why diversification can be a sound strategy, particularly in today's environment: "Simply put, a vineyard planted to multiple varieties is likely to generate a more stable cash flow over its economic life."

Read about these and other takeaways in the new "Winescape": https://www.winescape.com