In the Australian region of Kangaroo Island, Bay of Shoals Wine turned history into a local, growing business. Located where the first settlements in South Australia were occupied, this winery with its beautiful gardens overlooks the Bay of Shoals and Reeves Point.
Even their distinctive trait, the Bay of Shoals’ pelican is bounded to local traditions and its story goes back in time. The pelican label was chosen in honor of Councillor Milton Turner, born on Reeves Farm. Milton fed the pelicans every day for 15 years on the beach below the vineyard. At 5pm, tourists gathered, he never failed its duty, not a single day and here is where his legacy began. Still today the enclosed boat launching ramp is guarded by dozens of watchful pelicans.
This new label for the savagnin variety, designed by immediate, is digitally printed by Multi-Color Australia & New Zealand on Arconvert’s Constellation Jade Raster. This natural ECF, FSCTM certified paper presents a beautiful embossed texture and a pearlescent coated effect which makes it the perfect fit for premium, outstanding products. Embellished with high build screen printing this label offers an appealing effect of finishing contrasts and together with the pastel nuances shows an elegant but still very modern final result.

