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You are busy working in your vineyard and winery and do not always have time to read trade articles or attend conferences. The Sustainable Winegrowing podcast brings you the latest science and research for the wine industry from the world's top experts and experienced growers. In the time it takes to drive to work or from one vineyard to another, you can listen to in-depth technical information on topics like integrated pest management, fruit quality, water conservation, and nutrient management.
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Episode 147:
Big Picture Economic Themes in Wine Production
There has been a big surge in wine consumption on a macro level in recent years. California production is down due to both the removal of acres and climate challenges. Because national production cannot keep up with demand, imports have increased.
Dr. Christopher Thornberg is the Founding Partner at Beacon Economics and Director of UC Riverside Center for Economic Forecasting. In this episode, he looks at big picture economic themes in the wine industry. From differentiation with sustainability, to an economic perspective on pricing water use, to the need for regional marketing efforts. Collaborating with the industry, local partners, and government can bolster the success for all people coming together to make great wines.
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