One of the most powerful things farmers and ranchers do is build community. In today’s environment that community also lives virtually. Sharpen your marketing tools in an ever-increasing digital marketplace. Join us for a four-part series presented by American AgCredit and Sonoma County Farm Bureau.
Building Trust & Connection in a Digital World
Date: Monday, July 13, 2020
Time: 3 -5:00 p.m. Pacific
Location: Register Here
Speaker: Steve Lerch, Story Arc Consulting
Speaker bio: Former Google executive, Steve Lerch is an award-winning international public speaker and digital strategist. Since 2015 Lerch has specialized in the food and agriculture industry working with the National Pork Board, Milk PEP and American Egg Board.
E-commerce and meeting your customers online
Date: Monday, July 27, 2020
Time: 3-5 p.m. Pacific
Location: Register here
Speaker: Rose Souders
Speaker Bio: Rose is the CEO & Founder of the digital marketing firm Potluck Consulting. With strong technical abilities and advanced skills in social media marketing, email marketing, SEO, and content development strategies, Rose strives to develop out of the box marketing solutions that are both creative and measurable and leads her team to do the same.
Building your brand: How to create a compelling, engaging, authentic brand identity
Date: Monday, August 10, 2020
Time: 3-5 p.m. Pacific
Location: Register Here
Speakers: Christine Martin, Jessica Anderson-Conard & Steven Martin
Speaker Bio: Christine is the Owner and Creative Director of REVEL, a full-service partner guiding and supporting organizations through all phases of brand evolution. Jessica is the Director of Finance and Operations, and Steven is the Copy Chief. American AgCredit has been a long-time partner of REVEL Brand Design. Gain insights and tangible tools to help effectively craft your unique brand identity from one of Sonoma Counties leading branding agencies.
A day in the life of the farmer, as seen on social media
Date: Monday, August 24, 2020
Time: 3-5 p.m. Pacific
Location: Register Here
Speaker: Kerry Rego
Speaker Bio: Kerry is a social media trainer, technology consultant, author, and speaker. She’s a lecturer at Sonoma State University, adjunct faculty at Santa Rosa Junior College, and has authored three books about social media strategy and reputation management. Learn how brands connect with their audiences and tell their unique stories through social media marketing.