Join us for our April Vantage Growth Session as we explore how wineries can attract and convert the next generation of wine club members through authentic storytelling, flexible membership models, and experience-driven engagement.

Attracting the Next Generation of Wine Club Members 
April 23rd: 10am PST

In this session, we will break down how younger consumers actually interact with wine brands today and what wineries can do to meet them where they are.

We will explore how to: 

• Understand how younger consumers discover and evaluate wine brands
• Redesign wine clubs around flexibility, belonging, and experience
• Turn storytelling into measurable club growth
• Build an emotional funnel from content to visit to membership
• Make wine feel welcoming, inclusive, and culturally relevant

We will also explore why traditional club models are losing appeal and how modern wine clubs are evolving to focus on access, experiences, identity, and community.

The wineries that win the next decade will not simply sell wine. They will remove intimidation, embrace culture, build community, and sell belonging.

Save your seat! April Growth Session: Next Gen Wine Club members