Compliance Matters: Risk Management for Alcohol Merchants Using SMS

Free Educational Resources for Winery Compliance Officers

The rise of SMS messaging offers wine/beer/spirits brands a powerful tool for engaging today’s consumers with personalized opt-in text marketing.

Still, it comes with its own rules that all winery compliance managers should know.

If you follow the rules set by federal/state laws and the requirements of telecom providers, SMS can give your wine brand a competitive edge by boosting sales and delighting your customers.

But if you break the rules – even unknowingly – the consequences can be severe. Just ask Papa John’s.

Education is the First Step to Compliance
Although opt-in text messaging is relatively new to the wine industry, the compliance requirements associated with SMS marketing are well documented.

The following links can help you start educating yourself and your colleagues about the straight-forward steps your alcohol brand can take to profit from compliant SMS marketing:

Quick SMS Compliance Audit
If your sales/marketing teams are already using SMS, or if your brand is contemplating using SMS in the future, a handful of questions is all it takes to audit your text marketing practices:

Are you currently texting your customers or plan to do so in the future?
What type of consent are you collecting before texting consumers?
What kind of age-gate do you use to keep from texting underage consumers?
Who assists consumers with questions about your SMS messages?
Has the Campaign Registry approved your application to send commercial texts?

The answers to these questions can help you confirm your current SMS compliance status and determine if any changes are needed.

Need Help Building a Compliant SMS Wine Marketing System?
VinterActive’s PreferencePro™ SMS Wine Marketing solution – powered by SimpleTexting – is here to help.

To learn more, visit https://www.vinteractive.com.

VinterActive LLC