The world wine industry is now facing 3 societal challenges and to respond to them, viticulture must reduce its inputs and improve its economic and environmental performance: "produce better to produce more".

The global wine industry is currently facing 3 societal challenges:

• The environment: One of the main challenges for world viticulture is to adapt to climate change. A strong reduction in the environmental impact of agricultural properties is urgently needed and the long-term objective is the phase-out of herbicides and fungicides and the use of alternative products.
• Traceability: Consumers want to know the origin of the products they consume. End consumers, more and more concerned by these environmental challenges, want sustainable viticulture that respects the environment.
• The economy: European viticulture faces increasingly marked competition with producing countries from the “new world” (the United States, Australia, Argentina, etc.). To remain the leader of the wine market, European winegrowers must increase the quality of their wine, and reduce their cost while ensuring sustainable production.

 

To meet these challenges, viticulture must reduce its inputs and improve its economic and environmental performance: "produce better to produce more". The implementation of precision viticulture represents financial gains of 20 to 40% when combined with Artificial Intelligence. Digitization is therefore a major and priority issue within the wine industry which relies on several levers:

• The environment: Reduce the number of pesticides in order to protect the natural ecosystem, and respond to very strong societal pressure on this subject.
• Traceability: Ensure the monitoring and make transparent the operations carried out in the vineyards and cellars.
• Collaboration: Coordinate the operational teams, make the information system generator of added value, and collaborate, involve all the actors of the company and make them responsible.
• Automation: Use technology to automate operations and business processes, make precision viticulture accessible to as many people as possible, the constraint of data entry gradually disappearing.
• Performance: Improve the economic and environmental performance of farms and control production costs.

 

Vertical business software as a response to these challenges

However, today, the majority of existing software concerns either only the administrative / legislative part at the commercial level or only the agricultural part. Few tools like Process2wine offer a business solution that allows the follow-up of the work of the vine stock until bottling by covering all the viti-vinicultural processes via 3 major contributions:

• Mobile and collaborative: A successful mobile version adapted to field needs, in a collaborative environment, with a Human Resources module and time spent tracking.
• Real-time geolocation: Fully integrated and native machine GPS tracking features in the tool, fully configurable real-time alarms and reporting.
• Control and traceability: A single software solution allowing the management and the traceability of wine production in its entirety up to the end customer with integrated production cost management.

 

And tomorrow, Artificial Intelligence will strengthen this solution to:

• Preservation of the environment: Better management of pesticide application guaranteed thanks to an AI module for the automated planning of phytosanitary treatments in the vineyard, part of a responsible phytosanitary control strategy, and more sustainable viticulture.
• The automation of tasks: The creation of routes and work schedules for equipment, for treatments, and for staff, depending on the constraints encountered by the vineyard (absences, breakdowns, changes in the vineyard, weather conditions, regulations).
• Reduction and management of costs: Optimizing the use of the equipment and the cost of interventions will allow an effective reduction in operating costs and an informed choice of equipment to be used. A module for calculating the cost of products in real-time and calculating the environmental footprint.