Serious wine culture, often seen as a mainstay of the crusty ultra-white country club elite, is generally not associated with youth-driven or progressive circles. Which is why the wine industry’s pivot to leveraging the now decades-long link between basketball — young, hip, diverse — and wine is so brilliant.

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May 15, 2024

Wine and Basketball: Brands Partner with the NBA and WNBA to Attract New Fans

Leveraging the decades-long link between basketball and wine to attract new consumers By Kathleen Willcox The business of selling anything, from widgets to wine, to a younger generation often requires […]

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