It’s baaaaaack!
The incredibly successful “Come Over October” campaign is once again inviting the international wine community to celebrate with the beverage that brings us all together.
Everyone is invited, and now is the time to get started by planning for a dozen curated suggestions:
–Game Day gatherings with wine and snacks
–Best Friend nights centered around cooking dinner together
–Neighborhood Potlucks that build community connections
–Leaves Changing Color celebrations with white, red, and rose tastings after autumn walks
–At-home wine tasting parties for old and new friends
–Wine Book Club gatherings that combine reading with regional wine exploration
–Renewed Sunday Supper traditions
–End of October costume parties featuring bewitching wines
–TGIF Wine and Cheese gatherings after work
–Love Your Local Winery visits to support the wineries in all 50 states
And you can even create your own themes!
The inaugural 2024 Come Over October campaign, which WineAmerica strongly supported, delivered remarkable results, reaching about 1.7 billion unique visitor impressions and engaging over 10 million people through diverse channels. The campaign generated significant momentum with 4 million social media impressions, reached 1 million consumers through in-store traffic across 900+ retail locations, and achieved 3 million advertising impressions.
The incredible COO promotion was created by three top wine communicators: Karen MacNeil, author of The Wine Bible, Kimberly Noelle Charles of Charles Communications, and Gino Colangelo of Colangelo & Partners. Not content to wait a year between promotions,they also created “Share & Pair Sundays” that lasted throughout the spring, with similar success.
The Come Over October team has put together a compilation of activations at retail, tasting room, online and beyond from the successful 2024 campaign. You can read through success stories and inspiration here and contact Barbara Fitzgerald, Project Manager to schedule a brainstorming session or get more involved. Email is barbara@
WineAmerica again strongly supports this inspiring promotion as a great reminder of the friendship and joy that wine brings to us all. Discover more about the Come Over October campaign—and start planning now.
And if you don’t believe me, then just listen to what Pink has to say!
(The concept and ideas involved with this promotion are those of its creators and not necessarily those of WineAmerica or its members.)