PreferencePro Automated Wine Marketing
Better Facebook Advertising for Wine Marketers
Automated Lead Follow-Up & Dynamic Custom Audiences
Automated lead follow-up and dynamic custom audiences boost the profitability of any digital marketing campaign Savvy digital wine marketers know Facebook advertising can fuel sales success by engaging new prospects and targeting existing customers with re-marketing campaigns.
But for many wineries the link from Facebook to their internal wine marketing tools is broken, causing lost sales and frustrated customers while overspending on ads. Yikes!
That’s why we’ve created two new ways to automate Facebook advertising with PreferencePro.
Now any winery can quickly optimize their Facebook Advertising with PreferencePro™ Automated Wine Marketing.
This award-winning digital wine marketing solution now offers 24/7 synchronization between any winery’s marketing lists and Facebook Business Manager, driving more sales and better targeting of digital campaigns across multiple ad networks.
AUTOMATED FOLLOW-UP FOR FACEBOOK LEADS
PreferencePro’s new in-bound integration with Facebook Ad Leads allows wine marketers to automatically trigger a series of personalized welcome messages whenever a Facebook member joins your marketing list.
In addition to saving time and delighting consumers with real-time response, prospects receiving an automated welcome series generate 2-3 times more initial sales conversion and 33% more engagement over the course their customer lifecycle.
CUSTOM AUDIENCES CREATED IN REAL-TIME
PreferencePro’s new outbound integration with Facebook Business Manager automatically updates the custom audiences used by Facebook and other ad networks to precisely target digital campaigns.
Whenever new customers join your list or buy your wine, updated custom audiences allow you to automatically exclude them from prospecting campaigns while targeting them with re-marketing messages.
2020 WINnovation Award Winner
Wine Industry Network
EASY TO SWITCH...EASY TO USE
With online training and customer service included, PreferencePro supports the needs of small wineries, large wineries and marketing professionals specializing in DTC wine sales.
For wineries using Commerce7, WineDirect, or any other POS system, PreferencePro can be customized and integrated in 10 days or less, with hosted subscriptions starting at $99/mo.
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... so easy to use, loads of analytical data, intuitive set up. PreferencePro takes Charles Krug ecommerce to a completely new level of success, visibility, sales. Seriously better value too (sorry, mail chimp)
L.S., Napa Valley
YOU'RE IN GOOD COMPANY
Many of the world’s most successful consumer-direct brands rely on the same world class Listrak technology that powers PreferencePro
ABOUT VINTERACTIVE
Established in 2002, VinterActive LLC is a wine industry leader in the research and practice of consumer direct sales and marketing.
A pioneer in the development of preference-based direct marketing and its successful application in the wine industry, VinterActive’s PreferencePro™ email marketing system has sold millions of dollars of wine for both large and small wineries across the U.S.
