PreferencePro™ - WineDirect Edition
For the first time, WineDirect™ customers can now profit from enterprise-level email marketing built for the wine industry. PreferenecePro™ - WineDirect Edition offers industry-leading performance for any winery looking to maximize DTC sales.
Built by a Team of Industry Leaders
Designed by VinterActive, built by WineGlass Marketing, and powered by Listrak, this solution uses WineDirect APIs to trigger automated wine sales conversations, including the industry’s most profitable DTC campaigns:
> New customer welcome messages
> Post-purchase campaigns
> Abandoned cart reminders
> Birthday/anniversary greetings
> Automated customer re-engagement
NEW Enterprise-Level Features
PreferencePro™ now includes a suite of enterprise-level features built for wine marketing teams responsible for multiple brands or clients. Available only in PreferencePro, these tools include:
> Unlimited role-based accounts per team
> Rule-driven review & approval loops
> Enterprise-level analytics & reporting
PRE-CUSTOMIZED Email Marketing Tools
PreferencePro™ also includes an updated menu of email marketing features pre-customized for WineDirect. These exclusive high-performance tools include:
> 24/7 synchronization with WineDirect™
> 7 pre-built wine sales conversations
> 16 pre-built wine sales templates
> Composer™ drag-and-drop email authoring
> AI-driven sales optimization
EASY TO SWITCH…EASY TO USE
With online training and customer service included, PreferencePro™ supports the needs of small wineries, large wineries and marketing professionals specializing in DTC wine sales.
For wineries using WineDirect™ — or any other POS system — PreferencePro™ can be customized and integrated in 10 days or less, with hosted subscriptions starting at $99/mo.
