Rack & Riddle, the California custom sparkling wine house, garnered lots of attention last month when it scooped up one of the state’s biggest private label charmat producers. But the deal, says a Rack & Riddle executive, was about more than expanding just for the sake of expanding.

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September 1, 2023

The companys plan is to transform the supermarket private label bubbly business. By Jeff Siegel Rack & Riddle, the California custom sparkling wine