The wine market is less predictable than ever, and so is the consumer. Rapid fluctuations in the economy or political situation mean customers have less certainty in potential sales, so when inflation or tariffs rise or fall, or a retail account is gained or lost, wineries need a quick turnaround to capture the sale. That often means last-minute orders with a sense of urgency.

Bringing It All Together

Crealis CEO Enrico Bracesco is transitioning the eight companies Crealis has acquired (Maverick, Corchomex, Rivercap, Enoplastic, Sparflex, Le Muselet Valentin, Supercap, Pe.Di), which together have a heritage dating back 70 years, into a cohesive organization under a single name: Crealis. 

The wine business will now have an integrated business unit with centralized operations, including supply chain, manufacturing, quality and R&D. This unification provides more agility, increases procurement synergies and results in tighter delivery times. Spirits will have a separate production business division.

Enrico Bracesco, CEO  

The benefit to its winery customers is a single unit with a single point of contact for every product in the Crealis portfolio.

“Regional experts will still be in place, and clients will find it easier to access a broader range of products,” says Bracesco. “We are ensuring the highest level of continuity in our organization in the US, so there won't be changes at the local level – our stakeholders will not see new faces.”

The central global commercial team will handle all executive and marketing functions and operate across the two business units, bringing cohesion and ensuring smooth execution throughout the organization.

Reach out to learn more about how the unified Crealis’ turnaround speed can help your winery overcome market uncertainty.