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Unless you’ve lived in your cellar for the past five years, you’ve no doubt noticed we live in a subscription economy. Food, clothing, pet supplies, razors, socks, movies, sports, makeup: name almost anything, and there is a box that can be delivered — with options — on your schedule. Will this be a short-lived trend or become an accepted part of daily life? And how can wineries fit into this model?
August 11, 2023

As the target audience of wine clubs continues to diminish and technology enables choice, we can expect subscriptions to play an increasingly influential role in shaping the future of the […]

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Wine Industry Advisor
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