Winery Sales & Marketing Strategies That Resonate Across Generations

The wine consumer landscape is shifting at a rapid pace. Younger generations are redefining how wine fits into their lives—seeing it less as a tradition and more as an extension of identity, experience, and occasion. For wineries, the challenge is balancing authenticity and heritage while adapting to new expectations, platforms, and buying behaviors. Success now depends on crafting brand stories that resonate across diverse audiences and evolving channels, without losing the timeless qualities that make wine unique.

At this year’s WIN Expo, the Sales & Marketing conference sessions are designed to tackle these exact challenges. From building brands that withstand generational shifts, to connecting with modern consumers through influence and storytelling, to revitalizing programs that engage younger audiences while retaining loyal customers, these conversations will equip attendees with the tools to stay relevant, resilient, and competitive in today’s dynamic market.

Cultivating a Timeless Wine Brand In Changing Times

What makes a wine brand timeless? As consumer behavior shifts, staying relevant without losing authenticity is a challenge every winery faces. This WIN Expo session discuss how successful brands use archetypes and storytelling frameworks to create identities that resonate across generations and platforms. Attendees will leave with practical... Read More

Next Gen Wine: How Wineries Can Win with the Modern Consumer Through Influence, Identity, and Occasion

The next generation of wine drinkers isn’t following the old playbook, and neither should your marketing. This session will explore how Gen Z and Millennials are reshaping wine culture. Panelists will share insights into who these consumers are, what they value, and how they engage... Read More

Innovate & Elevate: Engaging Younger Audiences While Retaining Loyalty

Today’s wine consumer is evolving, and so must the way wineries communicate. This forward-looking session will dive into strategies for revitalizing brand identity, launching innovative programs, and reshaping DTC sales and hospitality to connect with... Read More

CLICK HERE to view the full conference program,  speaker line-up, and event details.